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Rapala Lures


Rapala

Rapala fishing company was inspired into existence by a simple yet brilliant observation: big fish eat little fish, especially little fish that are wounded. This discovery motivated Lauri Rapala to craft an innovative fishing lure that mimicked the movements of a wounded minnow in hopes of catching more fish with added ease. In 1963, he completed his first lure, which was crafted from cork, tinfoil from chocolate bars and melted photographic negatives. No one could predict at the time that such a seemingly insignificant accomplishment would some 90 years later transform into the booming fishing tackle business Rapala is today.

Here are some fast facts about Rapala today:

  • They are the world's leading brand of fishing lures.
  • Approximately 20 million lures are manufactured by Rapala each year.
  • The Rapala brand is sold in over 140 countries around the world.
  • Most world record fish have been caught using Rapala lures.
  • Rapala is the only company in the world to mass produce fishing lures made out of wood (balsa).

Rapala designs three different categories of fishing lures including surface lures, swimming lures and sinking lures.

Surface Lures

In general, surface fishing lures are designed to drive more aggressive fish to the water's surface where they are most vulnerable and spend the least amount of their time. It is for these reasons that surface fishing can be very difficult, however very exciting and entertaining at the same time. The secret behind the success of the surface lure are the noises or movements it makes, imitating insects, wounded baitfish or other small prey. The resulting sensations make surface lures irresistible to nearby fish. Surface lures are most effective when used in warm bodies of water, thus limiting their ideal usage to warmer months.

Rapala offers a wide variety of surface lures for every angler's fishing needs including the following:

Skitter Walk Lures

Rapala's Skitter Walk lure is designed with a large internal rattle, causing the the lure to glide from side to side when it is cast. This smooth motion when paired with the unique sound it makes creates an enticing combination that fish simply cannot resist!

Rapala Skitter Walk Lure Rapala Skitter Walk Lures also include the following features:

  • Body made from plastic
  • Casting technique
  • Well suited for freshwater and saltwater fishing
  • Perfect choice for catching Grouper, Bass, Peacock Bass, Walleye, Striper, Pike, Snook, Trout, Salmon, Wahoo, Panfish, Redfish, Tarpon, Tuna, Sea Trout, Kingfish, Bluefish, Musky and Dolphin.

Skitter Prop Lures

The Rapala Skitter Prop lure features a stainless steel propeller that creates a noisy display on the surface of the water that fish find exceptionally enticing. These fishing lures also offer a unique dive and roll snap retrieve, additionally contributing to the success of attracting fish.

Rapala Skitter Prop Lure Rapala Skitter Prop Lures also include the following features:

  • Crafted from Balsa wood
  • Casting technique
  • Best suited for freshwater fishing
  • Perfect choice for catching Bass, Salmon, Trout, Walleye, Musky, Panfish and Pike.

Original Floater Lures

Rated the number one "go to" lure, the Rapala Original Floater lure is cleverly designed with a distinctive motion that mimics that of a wounded minnow that intently attracts fish. This fishing lure can be used in either fresh or saltwater.

Rapala Original Floater Lure Rapala Original Floater Lures also include the following features:

  • Crafted from Balsa wood
  • Casting and trolling techniques
  • Well suited for freshwater and saltwater fishing
  • Perfect choice for catching Tuna, Sea Trout, Wahoo, Dolphin, Bluefish and Redfish.

Skitter Walk SureSet Lures

Rapala Skitter Walk SureSet lures precede their reputation of being the easiest and most effective walk-the-dog lures on the market today. The SureSet lures feature vivid and colorful finishes and VMC feathered SureSet tail hooks that are sure to capture the attention of any fish. Skitter Walk Sureset lures are designed to be used for both fresh and saltwater fishing.

Rapala Skitter Walk SureSet Lure Rapala Skitter Walk SureSet Lures also include the following features:

  • Casting technique
  • Well suited for freshwater and saltwater fishing
  • Perfect choice for catching Pike, Sea Trout, Striper, Bass and Redfish.

Saltwater Skitter Pop Lures

The Rapala Saltwater Skitter Pop lure is cleverly crafted to create its signature loud popping noise, sure to induce fish nearby. The Skitter Pop lure is best used when casting in freshwater.

Rapala Saltwater Skitter Pop Lure Rapala Saltwater Skitter Pop Lures also include the following features:

  • Crafted from Balsa wood
  • Cupped plastic lip
  • Casting technique
  • Best suited for saltwater fishing
  • Perfect choice for catching Tarpon, Dolphin, Grouper Peacock Bass, Tuna, Wahoo, Kingfish, Redfish, Snook, Sea Trout, Striper and Bluefish.

Swimming Lures

Swimming lures do just as they mention in their name - they swim in a side to side or wobble motion away from the angler, giving the impression of bait fish. What makes swimming lures so unique is their mechanical self propelling system that enables anglers to not have to be so accurate and precise when casting out. Swimming lures make fishing possible where it was once thought to be impossible!

Rapala offers a wide variety of swimming lures for every angler's fishing needs including the following:

Minnow Rap Lures

Rapala Minnow Rap Lures are commended for their renowned Shad Rap action that proves time and time again to be incredibly enticing to fish. The combination of their Original Floater profile and tight, wobbling action make the success of the Minnow Rap Lure unsurpassed.

Rapala Minnow Rap Lure Rapala Minnow Rap Lures also include the following features:

  • Crafted from Balsa wood
  • Deep diving lip
  • Casting and trolling techniques
  • Best suited for freshwater fishing
  • Perfect for catching Walleye, Trout, Salmon, Pike, Musky, Bass and Panfish.

Shad Rap Lures

Designed to be fished at a variety of depths and speeds from very slow to incredibly fast, the Rapala Shad Rap lure is an incredibly versatile fishing lure that is sure to please. The Shad Rap lure is also considered to be one of the best crank baits and hard baits on the market today. Its classic Rapala wobble motion proves to be irresistible to fish of all kinds.

Rapala Shad Rap Lure Rapala Shad Rap Lures also include the following features:

  • Crafted from Balsa wood
  • Diving lip
  • Casting and trolling techniques
  • Well suited for both freshwater and saltwater fishing
  • Perfect for catching Trout, Panfish, Salmon, Pike, Musky, Walleye, and Bass.

X-Rap Jointed Lures

The jointed body of this X-Rap Jointed fishing lure creates an overemphasized motion when it swims, designed to attract the attention of lazy, uninterested fish. Even though this fishing lure is created with the signature Rapala action, it also has the ability to move in all directions sharply and easily.

Rapala Rapala X-Rap Jointed Lures also include the following features:

  • Diving lip
  • Casting and trolling techniques
  • Well suited for both freshwater and saltwater fishing
  • Perfect for catching Pike, Striper, Trout, Musky, Tarpon and Bluefish.

Jointed Shad Rap Lures

Rapala's Jointed Shad Rap lure will ensure that your fishing trip is far from ordinary. The rhythmic rattling noises and suspending motions the Jointed Shad Rap makes imitates those of a wounded minnow, swaying nearby onlookers closer for a nibble.

Rapala Jointed Shad Rap Lure Rapala Jointed Shad Rap Lures also include the following features:

  • Diving lip
  • Casting and trolling techniques
  • Best suited for freshwater fishing
  • Perfect for catching Panfish, Trout, Salmon, Pike, Musky, Bass and Walleye.

Suspending Husky Jerk Lures

The Suspending Husky Jerk emits noisy rattles as it swims, causing even the most uninterested fish to become engrossed. The vivid color options and suspending action of this fishing lure further add to its remarkable irresistibility to fish.

Rapala Suspending Husky Jerk Lure Rapala Suspending Husky Jerk Lures also include the following features:

  • Diving lip
  • Casting and trolling techniques
  • Best suited for freshwater fishing
  • Perfect for catching Trout, Pike, Musky, Salmon, Panfish, Walleye and Bass.

Shad Rap RS Lures

A slightly heavier version of the Shad Rap, the Shad Rap RS lure's weight makes it easy to cast into strong winds. This lure features an enticing combination of the famous Rapala wobble swimming and suspending motions. In addition, the Shad Rap RS lure makes a rattling commotion as it glides through the water that is sure to provide a tempting display that no fish can resist!

Rapala Shad Rap RS Lure Rapala Shad Rap RS Lures also include the following features:

  • Body made from plastic
  • Diving lip
  • Casting and trolling techniques
  • Best suited for freshwater fishing
  • Perfect for catching Walleye, Pike, Panfish, Salmon, Trout, Bass and Musky.

Silver Jointed Diver Lures

Also commonly referred to as the Rapala Silver lure, this lure's jointed structure imitates the motion of a lifelike needlefish as it swims through the water. The Silver Jointed Diver lure is praised for its ability to resist broaching at higher speeds.

Rapala Silver Jointed Diver Lure Rapala Silver Jointed Diver Lures also include the following features:

  • Diving lip
  • Trolling technique
  • Best suited for saltwater fishing
  • Perfect for catching Sea Trout, Striper, Wahoo, Dolphin, Snook, Tuna, Tarpon, Redfish, Bluefish, Kingfish, Grouper and Peacock Bass.

Sinking Lures

Rapala offers a wide variety of sinking lures for every angler's fishing needs including the following:

Countdown Lures

This incredibly innovative lure gives anglers the ability to reach fish at any depth through the lure's noteworthy Countdown method. The Rapala Countdown lure is weighted, making long casts possible and has an ideal balance, enabling the lure to sink horizontally into the water. Smaller Countdown models are best suited for smaller fish such as Trout and Panfish.

Rapala Countdown Lure Rapala Countdown Lures also include the following features:

  • Deep diving lip
  • Casting and trolling techniques
  • Well suited for both freshwater and saltwater fishing
  • Perfect for catching Salmon, Panfish, Tarpon, Musky, Pike, Kingfish, Bluefish, Grouper, Peacock Bass, Sea Trout, Tuna, Walleye, Bass, Dolphin, Wahoo, Snook, Redfish, Striper and Trout.

Jointed Swimmer Lures

Simply referred to as the Rapala Jointed lure, this lure's jointed structure sends out a wounded baitfish distress call, attracting the attention of even some of the most uninterested predators. Similar to the Original Floater lure, the Rapala Jointed Swimmer lure can also be fished top to bottom.

Rapala Jointed Swimmer Lure Rapala Jointed Swimmer Lures also include the following features:

  • Casting and trolling techniques
  • Well suited for both freshwater and saltwater fishing
  • Perfect for catching Peacock Bass, Grouper, Dolphin, Wahoo, Bluefish, Kingfish, Bass, Musky, Tuna, Sea Trout, Tarpon, Redfish, Snook, Striper, Salmon, Panfish, Pike, Trout and Walleye.

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