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For over 50 years, Yo-Zuri has been the leading manufacturer of quality lures, fishing lines and leaders. Their products are known worldwide as the most innovative and effective of their kind. Yo-Zuri has developed technologically advanced products that are constantly leading the industry and have become one of the top rated quality hard-baits in the country, their baits are crafted to be the most realistic looking, have the best actions, and help each angler have the most successful fishing day.

Mag Series

The Mag series lures feature Yo-Zuri's patented Magnet-Weight Transfer System. These lures are highly detailed and etched with a holographic finish, gill plates and large 3-D eyes making them ultra-realistic. Their durable, sharp, saltwater treble hooks and through wire construction adds strength and durability to assist in fighting really big fish. Yo-Zuri Mag Series

With the patented transfer system the magnetic and steel balls shift to the back of the lure for maximum casting distance. On the retrieve, the balls are locked in the belly of the lure (via magnetic attraction) to provide a balanced, irresistible wiggling action that mimics an injured baitfish.

Sashimi Lure Series

Yo-Zuri Sashimi Lure These innovative Sashimi series of lures have color schemes that actually change colors. Many baitfish and gamefish will change colors to blend in or alert other fish that they are feeding or in distress. These lures mimic that color changing behavior and attract both inshore and offshore gamefish. Sashimi lures also feature a patented "Sound System" rattle to draw even more attention.

Squid Series

Yo-Zuri's Squid series of lures are perfectly balanced for a precise lifelike swimming action, these jigs prove irresistible to squid and are available in a variety of colors and finishes, including cloth wrapped.

Big Game

These Big Game series of Yo-Zuri lures offer highly durable bodies, brilliant finishes and through-wire construction. These lures are setting Yo-Zuri Hydro Popper new standards for quality and will have you covered top to bottom in any kind of water or weather conditions, they will attract and trigger bites from all types of big-water predators.

The Hydro Popper features a unique "Super Splash Cup" concave face that pops loudly while pushing and spitting water, creating a havoc on the Yo-Zuri Surface Cruiser water surface and calling in fish from a distance. The Surface Cruiser is also an ideal lure for attracting big game fish with its incredible splashing and darting action.

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